OpenEntrance - What’s Really Going OnWhat’s Really Going On

Nelly is to front a new advertising campaign for hip-hop mogul Sean ‘Diddy’ Combs’ Sean John Underwear line becoming the firm’s first ever spokesmodel.

He tells AllHipHop.com, “I’ve been a big fan of Diddy and the Sean John clothing line for years.

“So, when they asked me to work with them, it was a real honor. I hope my fans will enjoy this campaign as much as I did shooting it.”

And Combs is equally as pleased with the appointment: “I have known Nelly for many years and I really admire his work. To me, Nelly is the quintessential definition of the Sean John man.

He has the attitude, the swagger, and most of all the physique that our customers can both aspire and relate to. And let’s be honest, all of the ladies out there are going to be thanking us for this campaign.”