openentrance – What’s Really Going OnWhat’s Really Going On

R&B stars Chris Brown and Ne-Yo have been recruited by bosses at chewing gum giant Wrigley to write jingles for its new commercials.  Brown’s song Forever is to be used for promotional campaigns for Wrigley’s Doublemint gum, while Ne-Yo will remix a jingle for the Big Red brand.

The new jingles are set to be unveiled at a concert in New York today, with adverts launching shortly  afterwards.

Snoop Dogg has recorded the theme for upcoming Bollywood film Singh Is King, starring Akshay Kumar.

Diddy is to launch an extensive search for a second personal assistant on a new VH1 reality show called I Want To Work For Diddy. The rap mogul found an aide last year by asking potential candidates to post an “audition” film on YouTube.com.

Nelly is to front a new advertising campaign for hip-hop mogul Sean ‘Diddy’ Combs’ Sean John Underwear line becoming the firm’s first ever spokesmodel.

He tells AllHipHop.com, “I’ve been a big fan of Diddy and the Sean John clothing line for years.

“So, when they asked me to work with them, it was a real honor. I hope my fans will enjoy this campaign as much as I did shooting it.”

And Combs is equally as pleased with the appointment: “I have known Nelly for many years and I really admire his work. To me, Nelly is the quintessential definition of the Sean John man.

He has the attitude, the swagger, and most of all the physique that our customers can both aspire and relate to. And let’s be honest, all of the ladies out there are going to be thanking us for this campaign.”

Bad Boy Records boss Sean ‘Diddy’ Combs will take on a new presidential role when he poses in an upcoming photo shoot as U.S. Presidential hopeful Barack Obama.  The hip-hop honcho will pay tribute to the Democratic candidate in an upcoming issue of Italian men’s fashion magazine L’uomo Vogue by posing as the potential world leader, according to reports.

Rapper The Game has been inundated with TV and radio offers after announcing his plans to retire.  The Los Angeles-based star insists his upcoming third album, L.A.X., will be his last and he now hopes to devote more time to his family and other business opportunities.

Rock legend Jimi Hendrix has become the latest musician to appear in video game Guitar Hero. Experience Hendrix, which controls the rock icon’s musical legacy, is providing his music and likeness for use in the game.  An avatar of Hendrix as well as the song The Wind Cries Mary and a live version of Purple Haze will be included on Guitar Hero World Tour.

*Has become one of the only entertainers whose constant change of names has been widely accepted in print by the media; Read the rest of this entry »

You want to talk about a bad night at the club!!

Sean “Diddy” combs luxury car has been damaged after a collision with a drunk driver in New York. The hip-hop mogul’s $400,000 Maybach was parked outside Manhattan’s 1 Oak nightspot last Friday when Charles Lorenzo ploughed his car into the expensive vehicle, causing damage to the back end of Combs’ car. A number of other high-end vehicles were also hit in the incident. Lorenzo was later arrested by police for driving under the influence.

A couple a things run through my head?

1. Do you really park a Maybach on the street at a meter?
2. Can you get insurance after you hit a $400,000 parked car?
3. Did Diddy have to call a cab?

I bet seeing the car that he hit, made him sober up real quick!

Trivia: Name two songs that you know from all three seasons of Making The Band with Diddy? You may have to sleep on that one!

Well, the Fourth Season is about to get started and as I watch the trailer I have to believe that this is scripted(like many reality shows). How can people possibly always want to fight every time when making an album? I don’t knock Diddy for his hustle, but can we at least get a hit song! I don’t even need a whole album, just one good song.

To see the best clip of previous seasons, go here.